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Hello everyone,

Azzelia is a global retailer of affordable and stylish swimsuits and beachwear accessories for women. Azzelia is all about current fashion trends, making women feel sexy and distinctive. Our mission is to provide inspiration to our patrons to look good, feel good and excel at the same time.

Azzelia is a young, family owned business based in Tampa, Florida. We believe in our ethical values and providing excellent customer service is our top priority. Consumers trust allows us to unlock the opportunity to deliver sexy, stylish and affordable beachwear. Our products are suitable for every age and style. Azzelia’s vision is to provide customers with quality fashionable swimsuit products essentially through online commerce. Our inspiration comes from a dream, to be in style, no matter where you come from, what class or age group you are in.

Rali Ivanova  
CEO and Founder @ AZZELIA

Azzelia launched in 2013 following the success in modeling of its founder Rali Ivanova. Rali started modeling at the age of 14 and since then she's been able to build a solid background in glamour and fashion modeling, TV commercials and event hosting. She says: “ I'm so grateful to appear in magazines like MAXIM, and American curves. I saw my dream coming true!”. Rali believes that every woman can look fantastic on the beach, if she finds the right swimsuit for her body type. As a beachwear model herself, Rali has a finely polished sense of what women want from their swimwear: beautifully designed pieces and superior fabrics to make women look and feel their best. Her vision is entirely implemented in Azzelia's products.

We truly believe Azzelia is the right choice for every woman!


Thank you for visiting and enjoy your day!